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  • The Narrow Search tool makes it easier to find campaigns based on behaviors, audience, state and campaign status.
  • Social diffusion, when an idea or behavior spreads from the individual level to a much larger population, plays a prominent role in successful campaigns.
    • Make sure that people who adopt the behavior are rewarded in a very visible manner.
    • Target well-known people within the population and convince them to publicly speak about adopting the behavior.
    • Convince people to commit to making small behavior changes, and then gradually encourage them to make larger changes.
  • Normative social influence can be used to make individuals adopt the desired behaviors of a group. People like to feel accepted by a group and will alter their behaviors to conform with the group norms.
    • Ex.) Reducing the use of plastic bags in stores by making them harder to find and requiring people to ask for them publicly, which is embarassing. Soon people will stop using plastic bags in order to avoid the public embarassment.  
  • Science of habit: to increase a person's likelihood of embracing a new habit, try pairing it with an existing habit that they have, or an environmental cue.
    • Ex.) Advertising a free trial of SiriusXM radio during a daily commute will encourage people to buy a subscription to SiriusXM when the free trial runs out, because they have gotten so used to listening to it while they are driving.
  • Prompts are a simple, effective way to inspire behavior changes initially, but they do not create long term change; combine prompts with a more enduring incentive for lasting change.
Narrow Search
Audience
Behavior
State/District
Campaign Status
Campaign must have the status of one the selected statuses. (Non-exclusive)
Clear Selections
22 Result(s)
Reducing Sanitary Sewer Overflows through Targeted Outreach Campaigns
Lori Lilly, Paul Sturm
May 29, 2017
Campaign Status: Completed
Sanitary sewer overflows (SSOs) contribute pathogens, nutrients and other contaminants to surface waters across the state. According to the MD Dept. of Environment, between 2005-2015, more than 9,000 SSOs discharged approximately 900 million gallons of raw untreated sewage into MD streams. Of these, 40% were reported to be caused by blockages of grease, rags, trash. We developed a social marketing campaign to encourage proper disposal of household grease and baby wipes in order to reduce this preventable pollution problem. Our campaign focused on the use of a pledge drive conducted at churches and food pantries in the City of Baltimore. In the first year of the campaign, 729 people pledged to properly dispose of grease and wipes. Results of our formative research and campaign suggest that grease disposal is an easier behavior to influence that wipes disposal.
States/Counties:
  • MD: Baltimore
Audiences: Apartment renters, Rowhome/town home/condo owners/renters, Detached single family homeowners/renters
Behaviors: Stopping disposal of fats, oils, and grease, as well as pharmaceuticals from being poured down the drain
Blue Water Baltimore Rainwater Harvesting Behavior Change Implementation
Ms. Erin Bennett
April 28, 2017
Campaign Status: Completed
Blue Water Baltimore proposes a behavior change project to increase the adoption, installation, and use of rain barrels in Herring Run and Direct Harbor watersheds to decrease stormwater runoff in Baltimore City and County. The project will test a pilot program on specific blocks in one Baltimore City and one Baltimore County neighborhood. We will shape the pilot program and address the audience's barriers and benefits as determined by the focus groups and surveys from Phase I. The pilot program will be adjusted according to evaluation results before the program is broadly implemented throughout areas of those neighborhoods.
States/Counties:
  • MD: Baltimore
Audiences: Waterfront/riparian landowners, Rowhome/town home/condo owners/renters, Detached single family homeowners/renters
Behaviors: Rain barrel installation and use
Clean Lawn Care for Clean Water: A Collaborative Approach
Ms. Suzanne Etgen
June 20, 2016
Campaign Status: Launched
Through the Clean Lawn Care program development, WSA worked with both lawn care companies and Certified Master Watershed Stewards to collaboratively create a Clean Lawn Care regime aiming to reduce fertilizer and pesticide use on lawns that are maintained by contractors. We also developed a number of tools to assist both target audiences: Lawn Care Companies and Homeowners who use lawn care companies to maintain their yards for services beyond mowing. Once the regime and tools were developed, we conducted additional research with both of our target audiences, revised tools and recruited companies to offer clean lawn care services. In preparation for the mini-pilot, we trained 7 lawn care companies in the Clean Lawn Care protocols and solidified their partnership with WSA to offer Clean Lawn Care through a Company User Agreement.
States/Counties:
  • MD: Anne Arundel
Audiences: Businesses, Detached single family homeowners/renters
Behaviors: Reduce fertilizer use
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